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10 TIPS FOR A STRESS-FREE BOOK LAUNCH

It’s official, ebooks are on the rise. How could they not? They come in lightweight form and can even have interactive content. These are made possible by ebook conversion services which use innovative technology to come up with rich features that are built- in with the context regardless of the mobile device used. Launching a book now does not particularly limit to the format and the content of the text but also to how these are presented. In this article, we will discuss some tips for a stress-free book launch.

1. Create a product you strongly believe in.

This may already sound as common sense. However, not all book writers really believe in what they write. Some only publish and launch books for the sake of fame and money, while others do it . Primarily, if you know what the message intends to conquer and help readers with, you will not worry about the sales. You would have already known that this book will be a best-seller for its useful and life-changing message.

2. Get a target market.

Without knowing your target audience, your launching will go haywire. You don’t want to be flirting with just any reader to like your book. Instead, you have to research on which market would be most interested at your content and the information you provide. If it’s a picture book that tells animal stories, then no doubt that you are catering to children. If you can, try to be as specific as possible. Is it for 1-3 year-olds or 5-8 year-old kids? Focus on one target reader to have more confidence after your book launch.

3. Build teasers.

You have surely noticed teasers or summaries written at the back cover of the book. Copy that format and build your own. These teasers should be cliffhangers that would hook your audience at the book launch. In the first day, you must be able to capture a great number of them. Provide reasons why the book is meant for them and they will appreciate these anecdotes before reading the entire material.

4. Leverage on the power of social media.

Social media can pave the way for free press releases to hopefully catch the eyes of editors. You never know who are into the social networking site or online group so you must establish as many contacts and friends in social media as you can. This collective audience can help you promote your book after launching and get you stress and hassle free.

5. Promote a contest.

Effective contests today are frequently conducted online. Since we’re living in the Internet era, you have a good advantage of using Facebook, Instagram, Twitter and the like to form contests and build an easy audience for your book launch. When they become engaged, the word will spread over the web easily. Get their attention by giving away the first copies of the book with your autograph and you suddenly will be creating noise online!

6. Engage with bloggers for citizen reviews.

People now are not only trusting what the top publishers think but also bloggers who they personally know. You can build a good relationship with some featured bloggers related to your niche and topic and ask them to write reviews of your book. Of course you would have to send them free copies of your book. It’s better if you can also give some freebies to encourage them to post what they think of your book and share it to their networks.

7. Expose your book through videos.

There’s a trend of telling stories from books to movies. Why not take the same technique to your own? Before the book launch, get some student actors to perform some chapters in your book to a scene in a mini movie. Upload the recorded video to YouTube or embed it to your blog. The more exposure the video gets, the more you would be stress-free come book launching time, since many people have already seen excerpts from the book.

8. Practice a speech.

At a normal setting of book launches, the author gets to speak over a microphone in front of an audience. To stay out of stress, practice your speech in front of a mirror. Don’t forget to breathe! Prepare slides as well to enhance your presentation and make sure that the text and graphics are clear and precise.

9. Organize ahead of time.

Just as you are preparing your speech, you must also organize the book launching event in advance. Invite people from media to interview and feature you. This is to formally announce that you would soon launch a book and let everyone know about it. This doesn’t cost you money but only effort and time.

10. Connect to more circles.

If you are planning to write a book anytime soon, start now with connecting with people who you think would be your target market and those who can help you promote even before the actual launch. Writing a book does not end after you have entered the last word or designed the book cover. Largely, it is about connecting and forming relationships with readers that matter. These are the readers who would be interested to hear from you later when you have your book.

Conclusion

Launching a book is like launching a new campaign. It does not need to be stressful though; rather, just have fun! Before writing the book and letting it out to the public, build connections first and get ready with questions about your book. Gear up for opportunities to be promoted and be friendly.